Message from the Chairman

Origin is committed to being an organization that continually develops and adapts as well as emphasizes financial stability and sustainable growth through risk management discipline so that the organization can adapt and grow regardless of any changing factors.
(Mr.Lucksananoi Punkrasamee)
Chairman of the Board of Directors

Even though the COVID-19 pandemic that occurred over the past two years appears to have ceased and everything seems to be returning to normal, the outbreak has accelerated disruptions in all dimensions which has resulted in numerous rapid changes toward New Normal Living such as a cashless society, hybrid work, digital nomads, online shopping, AI technology, etc.

This includes adjusting the business to account for the fact that the future world will be full of uncertainty, volatility, and constant change which means that we all live in a "VUCA World." The acronym VUCA describes situations that are marked by volatility, uncertainty, complexity, and ambiguity: V stands for volatility, U stands for uncertainty, C stands for complexity, and A stands for ambiguity. The VUCA environment compels organizations to be more adaptable. Leaders must manage personnel and the organization's adaptability to change more effectively.

Origin is committed to being an organization that continually develops and adapts as well as emphasizes financial stability and sustainable growth through risk management discipline so that the organization can adapt and grow regardless of any changing factors.

In 2022, Origin continued to grow and progress under the three-step growth concept of "Origin Multiverse:

  1. Expanding to a new universe. Origin’s primary universe was the residential project development universe which will expand into a new universe, whether a residential for sales universe, a recurring income universe, or a service business universe as well as a megatrends business universe.
  2. Growing in separate timelines. Every subsidiary of Origin has a separate growth timeline in its own universe. These subsidiaries will be driven to become listed companies on the Stock Exchange of Thailand
  3. Connecting the ecosystem by creating a fully integrated ecosystem that enhances the quality of life of consumers, connects all businesses, and joins forces to become a Multiverse of Happiness.

The success of the "Origin Multiverse'' growth concept is not only highlighted by the success in the core business of residential project development. Origin has become the market leader for condominiums and was able to expand the housing business exponentially under Britania Public Company Limited, which was listed on the Stock Exchange of Thailand in the previous year. Origin was also able to support Primo Service Solutions Public Company Limited (PRI) to be listed on the MAI stock exchange with an initial public offering (November 30, 2022). This demonstrates the success of the Multiverse of Happiness based on the "Origin Multiverse'' concept guideline.

In addition to business growth, Origin prioritizes sustainable business operations in accordance with ESG principles (Environmental, Social, and Governance). As a result, the Company was selected by the SET to be on the list of sustainable stocks or Thailand Sustainability Investment (THSI) for the real estate and construction sector in 2022 for the 3rd consecutive year. The Company also achieved an ‘excellent’ level for the CG Score for the Corporate Governance Report of Thai-listed companies for 2021 from the Thai Institute of Directors Association (IOD). This demonstrates our commitment to good corporate governance.

In 2023, Origin has a business plan under the concept of "Origin Infinity" to create endless growth and consumer care as well as develop the Origin Group property to become a Well-Being Lifetime Company or an organization that has a comprehensive business which covers consumer care throughout the lifecycle with 3 main drives:

  1. Nationwide Serve: Expand products and services across the country.
  2. Multiverse Expansion: Expand the new business universe to have continuous growth that aims to create a better lifetime and build on the 2022 Origin Multiverse plan by expanding businesses beyond housing to have new routes and continuous growth.
  3. Social Attention: Attentive to society and the environment in multiple dimensions in order to create a better society. This includes the development of personnel’s talent and collaborating with educational institutions to create Origin Valley as skills development resource for the next generation to have knowledge and skills that meet the needs of the organization and the labor market as well as exchanging knowledge to develop personnel in affiliated companies.

The Company's operating guidelines continue to emphasize delivering excellent value to consumers in return for consumers and society in order to prevail in any circumstances alongside one another. Nevertheless, I would like to express my gratitude to everyone who has consistently supported the Company, including all stakeholders, the Board of Directors, executives, and employees, as well as customers, financial institutions, business alliances, business partners, and shareholders.