Fair Operating Practices

Our vision is to become a fully integrated real estate development company and develop the organization for sustainable growth under good corporate governance by delivering good products and services and being customer centered and our mission is to be attentive to the needs of every customer in all aspects by designing and developing projects creatively to deliver products and services that satisfy our customers including an emphasis on developing personnel and growing our organization sustainably in cooperation with our trade partners, customers, shareholders, business allies, employees and society.This resulted in a policy that focuses on sustainable development in all the following areas:

Consumer Responsibilities

The Company focuses on product and service development by being aware of customer needs in each group and gives importance to understanding customers or having EMPATHY. As a result, the development of SMART PRODUCTS and EXCELLENT SERVICE became a strength in capturing the heart of consumers in all business groups of the Company. The Company has two main approaches for development:

  • Smart Products: combining technology and innovation for efficient living to help people live an easier and better life in a society. Presently, since part of our lifestyles involves IOT: Internet of Thing, the Company adopted technology and innovation to be used in each part of the building, whether inside the condominium unit or the common area. This creates more systematic convenience. The Company focuses on developing products that come from needs and the living habits of modern urban people (Human Centric Design) in order to respond to the lifestyle of city people to live a more perfect life through various types of electronic innovations as follows:
    • SMART TECH: Develop innovation by connecting to wireless internet system to enhance lifestyles and a comfortable living with "HOME AUTOMATION", an APPLICATION that can control the electronic devices in the room, and "INTELLIGENCE FACILITIES", technology in the modern common area. This supports all lifestyles in the digital age.
    • SMART ECO: Adopt the concept of ‘ENERGY MANAGEMENT SYSTEM’ to create a good quality of life so that residents get the maximum benefit from using energy efficiency. This is done by using renewable energy and modern technology, such as using solar cells to generate electric power in the common area.
    • SMART SECURITY: Create maximum security with advanced technology such as VDO DOOR PHONES, a safety system that allows you to see people’s faces and speak to the visitor in the LOBBY AUTO BARRIER GATE area, an automatic barrier system, a key card system to enter or leave the project and PLATE RECOGNITION system, an electronic car registration system for people who enter or leave the project.
    • SMART COMMUNITY: Offer comprehensive services to support a modern lifestyle such as 24 HOURS CO-WORKING SPACE, COMMUNITY MALL, etc.
    • SMART WELLNESS MEDICIAL ON DEMAND: Facilitate health services through a fingertip, an easy access to the MEDICAL HUB when that residents have an emergency or desire to inquire about basic medical information.
  • Excellent Services: The Company aims to be a leading service provider by creating service standards that reflect the uniqueness of the Company. This includes establishing communication standards, training employees to provide services to customers in every process in order to understand and be able to provide services as the specified standards, increase customer satisfaction, provide quick customer service in accordance with SLA (Service Level Agreement) and change pain points to gain points with quality. This includes being able to assess and follow up on improvements to ensure that services meet the targets in terms of time, quality, and customer satisfaction. This also includes activities for residents. The Origin Family, a customer relations department, organized various activities for residents who live in the projects, whether it is a ready to move in projects or customers who purchased new projects in order to build good relationships with one another by giving importance to all groups of people, and choosing activities that were suitable for all genders, age groups. The details are as follows:
  • New Year Merit Making Activities
    include making merit and giving alms to monks. The event was organized for project residents on the occasion of New Year’s Day to have prosperity and start the New Year with happiness in accordance with the Thai tradition
  • Welcome Home Party
    is an activity that welcome residents in a move-in ready project when there were more than 50% of the residents live in the project. This allows residents to meet and build good relationships with the Company and among themselves.
  • Various DIY and Dessert Making Activities
    such as "Because Love can be Designed: Decorate your Love with Icing Cookies" activity, decorating cookies with royal icing on Valentine’s Day. A "Flower Design, Caring and Putting in a Vase" activity, creating flowers from flannel, adding liveliness into the families. The Workshop String Art activity and dessert making activities such as making look choup (fruit shaped mung beans Thai dessert)
  • The Memorable Party,
    a special thank you activity for residents of the Company who has always been a good support of the Company. Having specially selected menu with important customers who attended the event, and have a meeting with executives. The atmosphere was full of warmth and friendliness.
  • Origin Concert "Time Machine", Playing, Singing, Traveling through time.
    A big concert that Origin provides for residents every year. However, this year was specially organized to celebrate the 10th anniversary of Origin. More than 3,000 residents attended the concert of famous artists and participated in activities to receive prizes at the event. Residents were also part of the "When I grow up, I want to be ..." activity, the donations were made to the CCF Foundation for Children and Youth in the patronage of HRH Princess Maha Chakri Sirindhorn Siam in order to fulfill the dreams of the children in the foundation to have educational opportunities as well.
  • Kratongs Workshop, making Kratong from Ice Cream Cones Activity.
    Preserving Thai traditions during the Loi Krathong Festival by inviting residents of the project to make krathongs from the ice cream cones. This is an activity that conserves water and cares about the environment.
  • The Origin Movie Day Activity
    is an entertainment activity that bring happiness to residents. It is held every quarter in every housing project, whether new projects or move-in ready projects. All age groups can participate in these activities.