CSR

Our vision is to become a fully integrated real estate development company and develop the organization for sustainable growth under good corporate governance by delivering good products and services and being customer centered and our mission is to be attentive to the needs of every customer in all aspects by designing and developing projects creatively to deliver products and services that satisfy our customers including an emphasis on developing personnel and growing our organization sustainably in cooperation with our trade partners, customers, shareholders, business allies, employees and society. As a result, our Company is committed to and empowering our employees to bring these concepts into corporate social responsibilities as follows:

Fair Operating Practices

The Company believes that the most important foundation for being a sustainable growth company under corporate governance is operating a fair business. The practices within the organization include:

Within the Organization

  • Respect the human rights of our personnel, develop the knowledge and skills of personnel regurly, and give opportunities to people who are knowledgeable, qualified and have suitable experiences to work with the Company without discrimination against race or religion

Outside the Organization

  • Business Alliances: Procurement is fair, clear, and transparent. Select contractors with equality. Give opportunities for fair competition, do not discriminate or favor on the basis of physical, mental, race, religion, gender, age, education, nor disclose confidential business information such as conditions or price with the Company’s trade partners. Be faithful to the financial institutions by paying on time.
  • Intellectual Property or Copyright: The Company has a policy to use only copyrighted computer programs and images published through various media such as the internet, billboards, brochures. The copyrighted images are legitimate and received permission from the copyright owner

Anti-Corruption

The Company operates its business and gives importance to anti-corruption as well as adhering to moral and ethics, managing with transparency and is responsible to all stakeholders. The Company determined anti-corruption policy in order to be good practice guidelines for the Board of Directors, the management team and employees as follows:

  • Directors, executives, and employees will not commit or support corruption in any case and will strictly follow anti-corruption measures.
  • Directors, executives and employees are responsible for compliance with good corporate governance policy and anti-corruption policies. The Board of Directors assigned management to communicate and comply with the adopted anti-corruption measures.
  • Create a loyal corporate culture and adhere to fairness.
  • Help the employees have a good conscience by organizing training to encourage employees to be loyal to their Origin property Public Company Limited 146 duties and for the whole organization to strictly implement principles and the code of conduct in good corporate governance with business operations.
  • The Company organized a personnel management process that reflects the Company’s commitment to anticorruption measures or corruption from recruitment, training, evaluation, rewards and promotion.
  • The Company set up an internal audit to ensure that the internal control system helps the Company achieve its goals and monitor the operations of every unit to be in accordance with the policies, rules and regulations set by the Company. It also helps the Company find errors, weaknesses and give recommendations to develop the operation system efficiently and effectively in accordance with good corporate governance.
  • Cooperation with the government in order to impose that all agencies that are parties with the government disclose the Statement of Income - Expenditures to the Office of the National Counter Corruption Commission (NCC).
  • The Company provided channels to report fraud to outsiders. If someone sees an employee commit an offense, the Company can be notified at www.origin.co.th (On the heading of fraudulent reporting. (“Whistleblower”)
  • Cooperate with the public sector to impose all agencies that are parties with the government disclose the Statement of Income - Expenditures to the Office of the National Counter Corruption Commission (NCC).
  • The Company provides whistle blowing channels for outsiders to report employee misconduct by reporting to www. origin.co.th (under the subject “whistleblower”)
  • Cooperate with the public sector to impose all agencies that are parties with the government disclose the Statement of Income - Expenditures to the Office of the National Counter Corruption Commission (NCC).
  • Collaborate with financial institutions in the case that reporting transactions meet the criteria of the Office of Anti-Money Laundering (NCP)

Respect for Human Rights

The Company operates with respect to human rights. It promotes and protects the right to liberty and to treat each other equitably against all acts that violate human rights. The guidelines are as follows.

  • The Company supports and respects the protection of human rights. Regularly investigates our own business so that it is not involved with any human rights abuses. This includes not supporting forced labor, child labor and having no transactions with trade partners or manufacturers that do so, etc. Specify a written notice in the Company’s standard contract.
  • The Company respects the right of employees to express opinions. This includes the freedom to comment without interference, get information or opinions through various media. The Company also provides channels for communication to listen to the opinions of stakeholders.
  • In the recruitment of personnel, promotion, or assigning work, the Company will select by one’s actual ability and will not discriminate on the basis of sex, race, religion, economic status or social status.

Fair Labor Practices

The Company had a rapid growth rate whether it is in revenue or the size of the organization. However, the Company did not neglect to take into account the importance of personnel in setting operating guidelines, compensation, benefits and labor rights that are equal and fair. The Company determined the following principles for recruitment and selection of employees

  1. Recruitment

    Hiring employees based on suitable qualifications for the organization and position, under the concept of Human Resource Management in “Origin Culture” style that focuses on being professional and friendly without restrictions on sex, age or 147 Annual Report 2017 education and has confidence that people’s potential can be improved. The Company still retains an appropriate selection process which includes the provision of job-based testing to measure the candidate’s knowledge, attitude, and skills for each position in order to focus on success and happiness of the employees which means to work with their skills and love what they do. The Company focuses on the interview process to ensure that the right person works with the organization as a team by using Competency Based Interview tools as a guideline for interviewing. The Company also determine more proactive recruitment plans which includes Interview Day, the Friends Get Friends projects or attend job fairs continuously. This also includes building good relationships by organizing activities with leading educational institutions to help prepare and develop students to be ready for entering into the labor market. This included speaking at leading educational institutions to give knowledge to students in various fields and join cooperative education project with many educational institutions.

  2. Personnel Development Training

    To promote and develop the potential of employees in each group in order to achieve common goals and objectives in Win-Win operation for both the organization and employees. In 2017, there were 706 employees, the total training hours were 8,930 which is equivalent to 12.6 hours per person per year. The Company set guidelines for employee’s potential development which are grouped as follows:

    • New Employees: The Company set up an orientation program called Onboard Training Program for new employees to receive training and development in various matters related to the organization, departments and work respon sibilities given by supervisors and mentors throughout the entire probation period.
    • All Employees: Supervisors work with the Human Resources department to develop a professional development plan which is called the Professional Development Program, which is used as an Individual Development Plan for employees to be a professional employee who is successful their career.
    • Management Level Employees: The Company takes into account the importance of the role and responsibilities of management level employees whether First-Line Managers, Middle Managers or Top Managers. A development plan was determined under the Origin Leadership Development Program as follows.
        • Coach/Mentor & Situational Leadership Program for First-Line Managers which are people at the level of Manager to Assistant Vice President.

        • Leadership as a Change Agent Course for Middle Managers which are people at the level of Vice President to the Senior Vice President.

        • Visionary Leadership Program for senior Top Managers which includes a level of Executive Vice President or higher.

    • Talent & Successor Employees: The Company set up a plan to develop employees who has excellent performance continuously to be considered joining in development courses to be a successor of Top Managers in the future.
  3. Remuneration

    The Company set remuneration policy for employees appropriately according to their qualifications, knowledge, ability and work experience. The minimum salary of the employees is based on the government’s minimum wage. The salary structure is set to match the knowledge and performance of employees as well. In addition, the Company cooperated with the institution that surveyed wage rates every year to ensure that the salary structure is appropriate and competitive in the labor market. The Company determined to consider an increase in the rate of annual salary and bonuses for employees once a year by using the Balanced Scorecard system and the Key Performance Indicator (KPI) to clarify the goals and performance of each employee. This includes a 360-degree evaluation based on Core Competency which is the core organizational culture to be used as a tool to determine the performance of employees, departments and business performance of the Company according to the Performance Based Pay principle to ensure fairness.

    • The Company determines other remuneration for employees to have a good welfare. This includes:
        • Contributions to the Provident Fund: The Company provided provident funds to employees at all levels. The Company contributed at a rate of 5% of wages.

        • Allotment of Employee Stock Ownership Plan (ESOP) is given to each group of employees as approved by the Board of Directors as a return and motivation for the employees to work for the success of the organization and the sustainable prosperity of the employees as well.

        • The Company has provided benefits to care for the lives of employees. It was divided into 2 groups.

  4. Group 1:

    Monetary benefits which included contributions to social security funds, compensation fund, annual health check-ups, health insurance, dental care which is a special coverage that the Company pays for its employees, not any insurance companies. Financial assistance on different occasions are donations for employees and their family in the case of death, birth of a child, master degree scholarships, and discounts for employees to purchase in the Company’s projects.

    Group 2:

    Non-monetary benefits which included uniforms, gift baskets for hospital in-patient care, and Origin Happy More which is a luncheon once a week.

    • The Company also has sales rewards to promote and encourage continuous sales which includes awards for different groups of employees that continuously have excellent performance.

  5. Determining Policies and Practices in Regards to the Employee’s Rights to Engage or Negotiate with Employers

    The Company places great importance to personnel, which is reflecting on the benefits, activities and the work culture in a professional & friendly way. Moreover, the Company has guidelines to communicate, understand and listen to the needs of employees in various channels. This includes:

    • The establishment of a benefit committee according to the Labor Protection Act, 1998, section 96, which requires that establishments with more than 50 employees are required to elect a benefit committee. As a result, the Company complied with the law whether in the recruiting process, selecting the benefit committee as well as the role of employee representative in making requests and opinions about management, policies, benefits and the welfare of employees through quarterly meetings of benefit committee.
    • Making satisfaction and organizational commitment questionnaires to listen to the opinions and needs of employees at all levels by allowing employees to answer online questionnaires which are confidential between each employee and the Human Resource department. After receiving the survey results, the Company made improvements in matters that affect the environment, benefits and other matters related to the performance of employees.
    • The Company set guidelines for complaints in the case that employees are dissatisfied or suffering from their job whether it is work conditions, working environment, commands, orders, assignments, remuneration, or other benefits or inappropriate practices between the Company or supervisors to employees or between employees and when employees present their dissatisfaction or suffering to the Company so that the Company can solve or stop the event. This is done in order to have a good relationship between the Company and its employees and so that employees can work happily.
  6. Human Rights Abuses Preventive Procedures in the Workplace

    The Company recognizes the importance of the prevention of human rights abuses in human resources management because it is a fundamental right that everyone has equitably. The Company strictly observed the laws, rules and regulations related to employment and treat employees according to the labor laws. The Company also considered issues that may have an impact on human rights abuses. For example, there is no gender restrictions when hiring staff. The Company will consider the ability and suitability of the job applicant, etc

  7. Complaint Channels Regarding Human Rights Abuses

    The Company set up channels to file complaints about human rights abuses. The procedures and process are defined as follows.

    • Scope and Meaning: Complaints/Whistleblowing refer to cases where employees are dissatisfied or suffering from work whether work conditions, working environment, commands, orders, assignments, remuneration, or other benefits that violate human rights and labor laws or inappropriate practices between the Company or supervisors to em ployees or between employees and when employees present their dissatisfaction or suffering to the Company so that the Company can solve or stop the event. This is done in order to have a good relationship between the Company and its employees and so that employees can work happily.
    • Methods and Procedures: Employees who are dissatisfied or distressed by the work stated above should file a complaint to their supervisors directly or to the first level supervisor immediately except when the matter relates to their supervisor. The Complaints must be notified to a higher-level supervisor.
    • Investigation and Consideration: When a supervisor receives a complaint from an employee, the supervisor needs to investigate the facts of the complaint quickly and as detailed as possible, either in person or with the help of staff. The employee filing the complaints must provide detailed facts to the supervisor. After the facts have been inves tigated, the supervisor needs to consider the complaint. If the matter is within the scope of supervisor’s authority and the supervisor can correct it, then the supervisor shall correct the matter quickly and notify the complainant as well as reporting the matter to the employer. If the complaint is beyond the scope of the supervisor’s authority, the supervisor shall submit the complaint, together with proposals for correction or opinions to a higher-level su Origin property Public Company Limited 150 pervisor. The higher-level supervisors shall conduct inspections and consider the complaints in the same way that the first level supervisor did. Each supervisor level must deal with the complaints quickly, no longer than 7 days.
    • The Complaint Settlement Process: When the supervisor at each level has considered the complaint, resolved or terminated the incident and notified the employee who filed the complaint, if the employee is satisfied, promptly notify the supervisor. However, if the employee who filed the complaint is unsatisfied, an appeal must be done by filling out a form provided by the Company and submitted to a supervisor within 7 days from the date that the employee was notified of the results from a supervisor. The top supervisor will consider the appeal and proceed to rectify or terminate the case according to the complaint and notify the results of the consideration to the employee who filed the complaint within 15 days. Therefore, the decision of the top supervisor or the authorized person is considered to be complete and all parties must comply.

      Complaints Protection and Related Persons: Complaints that are done in good faith always generate a great benefit for both the Company and its employees. Therefore, the employee who filed the complaint, Company, people who gave a statement, information, facts, witness or evidence about the complaint including employees who considered the complaint when done in good faith, even if may cause problems for the Company, the Company guarantees that these events will not be the cause of dismissal, punishment or have an adverse effect on the stated employees.

  8. Health and Safety at Work

    The Company set safety policies for working and strictly enforces it on employees and contractors performing various tasks. The Company recognizes the need to make safety consciousness a part of success in Safety in Process, which must be done in order to create a sustainable safety work and to make it engrained in the thinking process of work. The Company has always provided safety officer professional level, management level and supervisory level to oversee the safety of the employees in the office and on the work site. The Company creates a consciousness for an understanding of safety management and safety supervision for employees at every level in order to have an understanding of work and acknowledge information about safety, occupational health and the environment from their own department and other related agencies.

    The Company communicated safety, occupational health and environment for work through multiple channels, such as wire broadcasting, public relations boards, websites, Facebook and Line regularly in order to enable employees to realize the importance of work on the foundation of safety, occupational health and the environment. It also creates a consciousness of security for workers in occupational health and safety. It can be seen from the injury statistics that no one has been injured at the office and at the work site. The Company also organized anti-drug campaigns by randomly screening for substance abuse in the workplace to promote safety, occupational health and the environment in good work. The Company also joined the White Factory Project with the Ministry of Labor and Social Welfare to show its intention of keeping the office drug-free consistently.

    In addition, the Company set up a policy of working environment for employees by focusing on creating a feeling that employees are in their second home. In 2017, the Company moved into a new office called the Origin Heart Office (OHO) to provide a workplace and an environment with a good atmosphere to work. The Company also takes into account the health, cleanliness and safety towards the lives and property of employees. The includes the good welfare of employees and a work environment such as measuring lighting to suit the work in each category and checking drinking water to meet water quality standards.

Consumer Responsibilities

Other than the striving to produce quality residence that meet our customers’ needs, the Company also focused on providing services during and after sales. It is believed that customers who become residents need to be taken good care of in order to maximize satisfaction. This is done by:

  • Selecting high-quality materials that have a value for money, reflecting the core value of the company, which is focused on providing quality products at a reasonable price and not setting profit too high in order to give consumers access to quality products at an affordable price.
  • Activities for residents. The Origin Family organized various activities for a ready to move in project residents in order to establish good relationships between the Company and customers. The customers did not have to pay any expenses. The details are as follows.

1. Origin Fin Fest Concert

It is an annual big concert event where 1500 residents of the Company’s projects are invited to get to know one another along with listening to music and engaging in activities to earn prizes at the event.

2. Giving membership cards to use at BTS stations for project residents

In order to provide convenience to our customers, the Company prepared membership cards in the form of BTS Sky Train ticket with Bangkok Smart Card System Company Limited, better known as a Rabbit Card. The Company put 100 Baht on cards for residents so that they could be used immediately.

3. Origin Movie Day

This was an activity to give happiness to residents so that they could spend time with their family on a day off. The activity was to bring lucky residents, that registered to participate in this activity through SMS, to a family-oriented movie that did not focus on violence once every quarter.

4. Watch ‘Four Kingdoms’ on Mother’s Day

An offsite activity that took residents to watch a stage performance created to honor the king and show loyalty to the Thai monarchy. Residents were able to take family members to watch as well. This was considered to be a good opportunity to build family relationships.

5. Fragrant Bag Making DIY

The activity was provided to the ready to move in project residents that live in various projects so that residents could bring a self-made fragrant bag home to decorate and create an atmosphere in their house.

6. Making and Blending Tea in One’s Own Way Activity

Origin Family organized events not only for the purpose of getting to know residents but to ask about the living and get suggestions from residents. The activities also connected residents with one another as well. The tea party invited professional speakers to talk about the taste of tea, the source of tea, and helped residents mix and smell their favorite flavors.

Environmental Protection

The Company emphasized the importance of environmentally-friendly development by analyzing the risks and environmental impacts of all business processes which includes the efficient use of resources and energy saving in accordance with international principles. This begins from plans for the start of project developments, to design and the construction process until the construction has been completed and this included the Company’s offices as well.

  1. Environmental Care in Construction

    The Company operated in compliance with the policies of the Ministry of Natural Resources and Environment. Most of the Company’s projects related to real estate are required to make an environmental impact report. The Company has a policy to hire architectural design companies, landscape architects, structural Engineers and building systems engineers that have the ability to design in order for projects to meet environmental standards of the Environmental Impact Evaluation Bureau (EIA). The Company established measures, policies and plans, which are divided into 2 main parts. These are:

    1. 1.1 SAFETY PLAN: The Company is aware of the safety of its operation at every stage of its development. As a result, a safety-oriented plan has been emphasized for project developments at every stage, from the pre-con struction phase until after construction has been completed. It appears in the Environmental Impact Assessment Report of the project which is included in the contract between the Company and the contractor. In terms of safety measures for areas related to the construction area and neighboring areas, construction workers and third parties authorized to enter the area will need tools and protective equipment to work. It also requires that all projects have preventive plans for emergencies or accidents to prepare all parties involved.

      1.2 Environmental Management: In order to avoid impact on the environment within the project area and the surrounding area, for example:

      • Water measures
      • Dust measures
      • Tree measures: For project areas with large trees, the company will design the project to make the trees be part of the project and make sure an arborist inspects and advises on manicuring and caring for the tree instead of cutting or getting rid of the tree.

      The results of the inspection will be used at the weekly site meetings in order to find a way to control, fix, or prevent according to the environmental principles under the regulations of the EIA or even more than is required. This is shown in Part 2 of the SAFETY INSITE plan and Part 3 of the EIA Action Plan on the project perimeter.

  2. Environmental Care in the Company’s Real Estate Projects

    The Company uses effective materials that are nature friendly and environmentally friendly, such as the use of energysaving materials in buildings such as inverters, air conditioners, LED bulbs, etc. This can reduce the amount of electricity used in condominiums in the long run.

    In addition, the Company focused on the design of the common area and inside condominium units to reduce energy consumption in day time. For example, the Notting Hill Pruksa Project. The design of the common area is open and has good ventilation to reduce the use of large air conditioners in this area and designing condominium units with high windows in order to reduce the amount of electricity used during the day.

  3. In response to the environmental assessment guidelines of the Thai Green Building Institute, which was established in 2010. The primary goal of the Thai Green Building Institute (TGBI) is to develop the knowledge and standards which includes making regulations for green buildings in Thailand in order to be used instead of green building criteria given by world superpowers, reduce disadvantages in commerce and the economy of the country. There is an agency that designs projects according to the green buildings standards (TREES) of Thai Green Building Institute (TGBI).

    Therefore, the Company has a policy to design projects to be in line with the relevant work category according to the criteria for energy and environment sustainability assessment in order to be prepared for construction and renovation at the designing stage which is called TREES PRE-NC or TREES for Pre New Construction & Major Renovation.

  4. Internal Management Policy

    The Company has designed the office to use as much natural light as possible in order to save energy. The Company has a policy to reduce paper consumption, supports electronic document storage and reusing documents for the maximum benefit.

Implementation
  1. The Product Development Department coordinate with project designers in order to design according to the environmental standards of the Environmental Impact Evaluation Bureau (EIA) in every project.

  2. The Product Development Department will coordinate with project designers so that the project’s design is in line with the relevant TREES PRE-NC criteria of the Thai Green Building Institute in every project. For example, avoiding unsuitable locations for construction building, reducing the impact on perfect nature areas, developing projects on developed areas, reducing the use of private vehicles, designing open and ecological spaces, planting perennial trees, using suitable local plants, mitigating water seepage and floods, selecting water-saving sanitary ware, reducing the use of refrigerants that destroy the ozone layer, ventilating air, illuminating interiors, managing waste, etc.

    (Refer to ** Energy and Environmental Sustainability Assessment Criteria in order to prepare for construction and renovations for the design step called TREES PRE-NC or TREES for Pre New Construction & Major Renovation)

    In the future, the Company has a policy to submit the Company’s projects for an evaluation of TREES PRE-NC criteria in order to request for a certified letter approved of the evaluation from the Thai Green Building Institute (TGBI) for the benefit of the Company’s public relations on Corporate Social Responsibilities.

  3. The Company’s Construction Project Management Department will comply with the measures specified in the Environmental Impact Assessment report (EIA) and strictly monitors all projects.
  4. The Company’s Construction Management Department will manage the cleanliness of the construction area and keeps storage tidy, manages waste, recycles without affecting the community or the environment surrounding each project.
  5. The Construction Project Management Department will coordinate with contractors of every project to provide CAR INSURANCE.
  6. The Accounting and Finance Department will develop the website to communicate with customers and deliver documents by electronic format instead of paper.
  7. The Company designed the office to use natural light as much as possible to save energy. The Company has a policy to reduce paper consumption, supports electronic document storage and the reuse of documents for maximum benefit.
  8. The Product Development Department will coordinate with project designers to design according to the environmental standards of the Environmental Impact Evaluation Bureau (EIA) in every project.
  9. The Product Development Department will coordinate with project designers so that the project’s design is in line with the relevant TREES PRE-NC criteria of the Thai Green Building Institute. For example, avoiding unsuitable locations for construction buildings, reducing the impact on perfect nature areas, developing projects on developed areas, reducing the use of private vehicles, designing open and ecological spaces, planting perennial trees, using suitable local plants, mitigating water seepage and floods, selecting water-saving sanitary ware, reducing the use of refrigerants that destroy the ozone layer, ventilating air, illuminating interiors, managing waste, etc. (Refer to ** Energy and Environmental Sustainability Assessment Criteria in order to prepare for construction and renovations for the design step called TREES PRE-NC or TREES for Pre New Construction & Major Renovation)

    In the future, the Company has a policy to submit the Company’s projects for evaluation of TREES PRE-NC criteria in order to request for a certified letter that approved the evaluation from the Thai Green Building Institute (TGBI) for the benefit of the Company’s public relations on Corporate Social Responsibilities

  10. The Company’s Construction Project Management Department will comply with the measures specified in the Environmental Impact Assessment (EIA) and monitors all of the projects.
  11. The Company’s Construction Management Department will manage the cleanliness of the construction area and keeps storage tidy, manages waste, recycles and does not affect the community or the environment surrounding each project.
  12. The Construction Project Management Department will coordinate with contractors of every project to provide CAR INSURANCE.
  13. The Accounting and Finance Department will develop the website to communicate with customers and deliver documents by electronic format instead of paper.

Social Development Cooperation

The Company promotes the use of business processes for the benefit of quality of life development, help build the economy, and strengthen the community and Thai society. The Company also promotes the education of disadvantaged children mainly because children and youth are the main drivers of Thailand’s future development. Other than that, the Company helps the underprivileged and disabled and supports the donations according to the needs of different departments and provides opportunities for employees, customers and partners to participate in activities such as cooperating with local organizations to help people in the community, giving funds for disabled or handicapped people, children’s homes, different foundations, etc.

Throughout the past few years, the Company has conducted CSR activities to support the development of the quality of life and society. The details are as follows.

1. Hosted an English Training Program Luncheon for Children and Youth in English in Samrong Nuea District

The Company sponsored various activities in Samrong Nuea District for children and youth. This activity was to host an English training program luncheon during the semester break for students to use their off-time usefully and to better develop their English speaking potential.

2. Flower Making Activity

Because 2017 was The Royal Cremation Ceremony of His Majesty King Bhumibol Adulyadej, the Company invited residents to make sandlewood flowers to give to people at the Royal Cremation Ceremony.

3. Donation of 9,999 Bottles of Water for Staff and People at Sanam Luang

Distributed water to the staff and people who came to pay respect toward His Majesty King Bhumibol Adulyadej at Sanam Luang

4. Donation of 100,000 Baht to CCF Foundation for Children and Youth

In order to support the household food program, the Company provided breeding animals, seeds and agricultural tools to poor children and youth in order to create sustainable food sources and increase household incomes and that income could be used an educational investment.

5. Donation to Help Purchase Computers

Donated money to Laem Chabang Industrial Estate Office to support the purchase of computers. The donation was given to Wat Baan Sara School in Suphanburi Province

6. Donation to Local Government in the Samrong Nuea District

In order to carry out activities of construction, repair and home improvement for the underprivileged, the poor, and disabled in order to have stable housing under the Local Government House in Honor of the King and Queen Project.

Innovation and Dissemination of Innovation from operations for responsibilities toward society, the environment and stakeholders

In order to respond to consumers in a digital age other than creating the highest quality products, the Company focused on innovation in service by creating an application called Digital Butler. This is technology used in customer service in order to facilitate convenient living and business transactions with the Company as much as possible. This includes ordering food, room cleaning notification, laundry service, repair notification, emergency notification, ambulance service, etc. The Company held a press conference in January 2017.

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